Talking Dog Agency is a student-led advertising and PR agency from the University of Georgia in Athens, Georgia. Working within a team of other talented marketing individuals, we served our client, AdPR Academy, in their recruitment push for their summer program.

AdPR Academy is an organization that strives to aid diversity and inclusion for people of color and minorities within the advertising and public relations industry by developing young professionals.

In revamping their creative deliverables and social media presence, I was tasked with the general art direction, including social media and paid campaign graphics, deliverable content, and our final client project book, which you can view below. In approaching their branding and design language, I wanted to create a simple but bold design language built on the back of the affiliated UGA brand guidelines that would be familiar to students and prospective recruits for AdPR’s summer program.