Undefeated is a Revival Apparel Co. concept collection. The story of this concept was primarily told through apparel and creative photography.

Inspired by the blood-stained aesthetics and damaged introspection portrayed in The Weeknd’s After Hours or Marvel’s Daredevil Netflix series, Undefeated tells the story of rejection and torment at the hands of self-suppression and its resulting unfulfillment. This concept was a fun experimentation that played with the notion of hard-fought personal victories and the struggle it takes to truly grow beyond the expectations placed on all of us throughout life.

“When the deck is stacked against you and you can’t win, don’t play. Change the game.”

With help from photographer Sabrina Regier, my creative direction for this collection came to life and the apparel was released in tandem with the rest of the project in September of 2020.