Treat Your Imagination

In collaboration with John Krasinski and Paramount, Baskin-Robbins announced 2 new limited edition flavors (Blue’s Boardwalk Bash and Blossom’s Berry Twirl) and encouraged our audience to celebrate all things imaginary friends and catch the IF movie.

Baskin Robbins Social

In addition to traditional social across Instagram, TikTok, and Snapchat, we utilized new ad units. Specifically, we used Shake ads, prompting users to shake their phone to trigger ice cream scoops to rain down their screens as they’re redirected to our Imagination Station landing page to create an imaginary friend of their own.