Honor the Gift x Varo
We collaborated with NBA superstar (and Varo investor) Russell Westbrook and his clothing line, Honor the Gift, to launch an exclusive t-shirt drop where we leveraged influencers, paid and organic social, and an in-store pop-up at the Honor the Gift flagship store in Los Angeles.
Tunnel Teaser Fit
(Fun fact: Steph dropped 50 points that night in a losing effort against Russ and the Clippers. As a GSW fan, I’m still salty about it)
Influencer Collaboration
We enlisted some of the best fashion influencers on Instagram and TikTok, @ron_doug and @state.of.dallas, to help make content, including Dallas’s showing off our packaging details and Teron’s GRWM video that garnered over 2 million views.
Flagship Takeover
On Saturday, March 25th, we took over the Honor the Gift flagship store on Fairfax Ave for the drop.
Online Release
We released “Just Missed It” banners on Instagram stories for people who weren’t at the physical popup to participate by responding to our prompt and sharing to their followers.
