That Varo Bank
How do you set the standard for what a bank should be? Easy – you become that bank. The one that moves differently to help people in real time so they can reach their financial goals.
Varo is that bank so you can make that bank.
We had Varo investor and NBA superstar Russell Westbrook call these traditional banks out on the absurd [redacted] they keep getting away with.
“That One Day Bank”
We needed people to see what was possible when they could feel confident using that bank to make more of that bank.
“Spend or Save”
Part of this campaign was trying to better understand what money goals our audience had and how they prioritized their spending. So we gamified some financial literacy scenarios to drive engagement and have a little fun.
