DYLA Brands is a beverage company based in New York that strives to create better-for-you drinks and additives that allow people to lead healthy and more enjoyable lives. Over the summer of 2021, I joined the marketing team at DYLA to work across their four brands: Stur, FORTO Coffee, Happy Viking, and Juicy Mixes.

While I did creative work and provided art direction across the entirety of the company’s various projects at the time, I was primarily tasked with art direction for Happy Viking, a plant-based protein solution co-founded by Venus Williams (Fun Fact: She jumped in on one of our Microsoft Teams meetings and I nearly lost my mind, but she is an amazing person and huge karaoke fan)

My projects for DYLA and the Happy Viking brand included social media and community management, graphic design, art direction, market research, and more, all of which are featured below.

Happy Viking Competitor Analysis

In order to better understand competitors prior to the involvement of a contracted agency project focused on paid social, I was tasked with conducting research on 3 main competitors and their strategies for paid promotion including influencer marketing, social media paid advertising, and display advertising through Google Ads.

Happy Viking Spotify Playlist Project

As one of the more fun and out-of-the-box projects that I worked on over the summer, I was given the reigns of the official Happy Viking Spotify account and created 4 brand new themed playlists as well as their corresponding covers and tracklists.

Happy Viking Tik Tok Strategy

As Happy Viking was looking to expand its social media efforts into Tik Tok, I researched and developed a content strategy for the creation and distribution of Tik Tok videos. Additionally, I researched trends and ideas for content that could candidly promote the product and lead to growing our social media community and following on Tik Tok and Instagram Reels.

FORTO Coffee Graphic Design and Photography